P & G LOGO BLK

Ugochukwu Obi

Introduction

Raising capital is often perceived as one of the most daunting yet pivotal aspects of building and scaling a startup. From the earliest spark of an idea to the resounding ring of the bell at a stock exchange, each stage of growth brings unique funding requirements and, more importantly, distinct types of investors. The challenge for founders is not merely to access capital but to select the right investment partners whose interests, values, and time horizons align with the long-term vision of the business.